Yahoo News Visual Systems
Scope: Art Direction · System architecture · Cross-team rollout · Social media design
I defined several sets of visual systems at Yahoo News to support fast, consistent editorial output. Each system established clear rules for typography, color, layout, and imagery, while allowing flexibility for story-specific variation. These frameworks enabled designers and editors to produce high-quality work quickly without rethinking structure. They were adopted across teams for daily publishing.
Scalable templates and series for daily storytelling
Social Media Publishing System
I developed a system adopted by social editors and video teams, enabling non-designers to create on-brand content daily.
^ Scroll-through views from a reusable explainer template
A visual system for Yahoo’s daily newsletter, designed to support multiple teams while maintaining a consistent brand as content and modules evolved.
Flexible visual framework for daily editorial publishing
Newsletter Visual System
Visual frameworks for talent-led editorial franchises
Celebrity & influencer editorial art systems
I defined editorial art systems for talent-led franchises, defining consistent visual identities through fixed title lockups, constrained color palettes, and reusable graphic elements.
I led the visual direction for OT Diaries, establishing a distinct editorial identity that adapted to each athlete while maintaining cohesion across the series.
Repeatable visual language for athlete stories beyond the game
